Probate Consultants' Digital Success with Make My Website’s SEO Strategy
Website URL:
1050% 
Increase in Organic Traffic Year-over-year
300%
Increase in Organic Conversions
20x ROI
Achieved Through Strategic Execution
Growth From 250 to 3,600+ Keywords Ranking in Search Results
Client Background
Probate Consultants are recognized leaders in the probate industry, known for their expertise and trusted services.
In January 2022, they approached Make My Website with the goal of enhancing their organic search visibility, reducing their dependence on paid advertising, and achieving a better return on their marketing investment.
The Challenge
Probate Consultants, a prominent player in the probate industry, faced significant challenges in scaling their organic online presence. The client relied heavily on Google Ads for lead generation, operating in a highly competitive market dominated by investor-backed companies with substantial marketing budgets.
Additionally, the website had limited visibility on search engines, particularly across multiple location-specific landing pages.
Our Solution
Comprehensive Technical SEO Audit
We conducted an in-depth analysis, identifying issues like low page speed, missing schema markup, and poor content optimisation. Our team applied targeted fixes to boost site speed, usability, and on-page SEO factors
Strategic Keyword Research
Extensive research tailored to the probate industry revealed low-competition, high-value keywords. We developed industryrelevant blog topics, optimised for SEO, to enhance E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and boost search visibility.
Targeted Location-Based SEO
We created conversion-optimised landing pages for probate and letters of administration keywords across all Australian states and territories. Each page featured tailored content and strong calls-toaction (CTAs) to boost user engagement and conversions.
High-Quality Link Building
We executed a focused outreach campaign, securing high-authority backlinks from reputable sites. This approach increased the site’s domain authority, improving keyword rankings and overall search visibility.
Competitor Analysis and Content Optimisation
Through detailed competitor analysis, we refined the content strategy, enhancing key service pages. By optimising these pages and strengthening link-building efforts, we targeted leadgenerating keywords and significantly boosted search performance.
Results
The SEO campaign delivered outstanding results for Probate Consultants, significantly boosting their organic search visibility and reducing their reliance on paid advertising. The client experienced a remarkable 1050% increase in organic traffic, coupled with a 300% rise in organic conversions. The number of ranking keywords expanded from 250 to over 3,600, leading to a substantial uplift in inquiries and sales. The strategic focus on technical SEO, targeted content creation, and authoritative link building resulted in an impressive 20x return on investment (ROI).
Make My Website transformed Probate Consultants’ digital presence, helping them dominate the organic search landscape. By addressing technical issues, optimizing content, and building strong backlinks, we delivered sustainable growth and positioned the client for continued success in a competitive industry.