572% 
Increase in Organic Traffic Within 4 Months
184%
Increase in Organic Website Revenue
328%
Increase in Conversions Through The SEO Campaign
Growth From 1,750 to 4,500+ keywords Ranking in Search Results
Client Background
Greenhill Timbers is a well-established timber supplier known for high-quality flooring, decking, cladding, and structural timber products.
In October 2022, they approached Make My Website seeking a robust eCommerce platform that could showcase their extensive product range effectively. After receiving high quotes from other agencies, Greenhill Timbers chose us for our competitive pricing and promise of ongoing digital marketing support.
The Challenge
Despite having a strong physical presence in the industry, their website did not reflect the same. They struggled with poor website navigation, low conversion rates from digital marketing efforts, a lack of a user-friendly backend, and inventory management issues.
Furthermore, their low domain authority did not align with their 16+ years of business experience.
Our Solution
Website Redevelopment and User Experience Enhancement
We conducted a detailed audit of the existing website, identifying issues such as poor keyword optimizatio, low domain authority, and slow page speed. Our focus was on creating a seamless user experience with an intuitive navigation menu, allowing users to access any product within three clicks.
Mobile-First, Responsive Design
We implemented a fully responsive, mobile-first design to ensure a high-quality experience across all devices. The website’s clean layout and best-in-class design reflected the brand’s credibility while providing an easy-to-use interface.
On-Page SEO and Site Optimisation
We applied SEO best coding practices, enhancing site speed and search engine crawling efficiency. This included comprehensive on-page optimization: refining meta tags, URL structure, alt tags, image compression, and schema implementation. The site migration was handled with a meticulous SEO migration strategy, using indepth Google Search Console data to ensure a smooth transition.
Targeted Backlink and Content Strategy
Post-launch, we focused on building authority for key product categories such as timber decking, flooring, and cladding through a targeted backlink outreach campaign in the home improvement niche. Continuous competitor analysis allowed us to identify and capitalize on quick SEO wins, boosting the site’s keyword visibility and traffic.
Results
Our comprehensive approach delivered significant growth for Greenhill Timbers. The new website saw a 572% increase in organic traffic within the first four months and an impressive 184% boost in organic revenue. Keyword visibility expanded from 1750 to over 4500, while conversions soared by 328%, reflecting the effectiveness of the SEO and user experience enhancements. The project successfully transitioned Greenhill Timbers from an outdated, underperforming site to a high-functioning digital platform that mirrors their industry leadership.
By leveraging a strategic blend of website redevelopment, mobile-first design, and a robust digital marketing campaign, Make My Website helped Greenhill Timbers transform their online presence. The results speak to the success of a well-executed digital strategy, positioning the client for sustained growth and enhanced market visibility.